12 Creative Recruitment Campaign Ideas To Inspire You

A great recruitment campaign concept can significantly enhance a brand’s beauty in the skill market. And fortunately is that it doesn’t constantly require an insane budget plan!

Now is the time to inject some creativity and fun into your recruitment projects and shock those boring, worn-out recruitment methods that usually start with publishing on task boards (boring).

When your talent team begins developing original, interesting campaign ideas that tie into and strengthen your total recruitment method, you’ll quickly discover how to draw in the very best and brightest prospects.

TL; DR – Key Takeaways

– Creative recruitment projects are everything about developing fun and engaging methods to draw in great candidates to your brand and make a larger influence on candidates.

Examples include recruitment by means of a dating app, utilizing a mysterious code to split, hosting meet-ups, or employing the assistance of an immersive virtual trip.

– You can establish innovative ideas for your recruitment project by evaluating the concerns your skill group has now, researching how other business hook candidates, or brainstorming originalities with your group.

– Three examples of organizations believing outside the box consist of IKEA’s 3D-printed meatball project, Volvo’s S90 design vehicle that interviews its own specialists, and a truly enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so keep reading).

– After launching your campaign, develop abilities tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill team can pick from our library of over 150 test design templates to improve and automate your employing procedure.

What is an innovative recruitment project?

Recruiters or talent acquisition groups that utilize original recruitment campaign ideas, such as video games, crack-the-code tests, AI recruitment bots, or video content, connect directly with the hearts and minds of their target market.

How do you know if your company is using imaginative concepts in your method?

Well, has the skill group been using the very same recruitment marketing technique for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the same traditional methods that everyone else uses, there’s no method your brand will stand out in the crowd.

When business connect with prospects in a thoughtful, impactful method with their recruitment marketing, they’re more most likely to attract the certified people they’re trying to find. Now, here’s how your group can begin doing things differently.

How do business think about creative recruitment campaigns?

It’s not too complex. Let’s stroll through the steps for producing effective, original recruitment marketing.

Step 1: Identify your group’s greatest blockers in acquiring leading talent.

Step 2: Next, brainstorm concepts or techniques to overcome those difficulties. Here are some pointers:

– Get motivation from other business currently considering of package.
– Put yourself in the shoes of your target audience and believe of methods to communicate with them in a design and tone that will attract them, such as an animated video.
– Connect to associates to gather concepts from a varied group.
– Consider what your business values highly in its current employees.

Step 3: Bring all your ideas together and produce your recruitment campaign method, including the channels you’ll utilize to publish it, such as social networks and your careers site.

Step 4: Review your project cost and ensure you have the budget you require, or adjust your strategy appropriately (keeping in the excellent things your target market likes).

Step 5: Launch your project and hope your task advert and other project components get prevalent nationwide, global, (or even viral!) attention.

Do we require to contract out customized components of our recruitment projects?

Possibly. We understand that not all companies have the resources to pull off every element of an innovative job in-house. Because case, you may need to contract out specific components to a firm, such as:

– Designing social networks or other digital advertisements
– Creating a video (that does not look like your nephew stole your cellphone).
– Creating a complex video game or nerdy equation as a recruitment test

Ok, now for the enjoyable things.

To assist you win on this brand-new course, we have actually gathered some genuinely ingenious recruiting ideas below. Companies that created some original or innovative attention grabbers to attract terrific candidates.

12 imaginative and inspiring recruiting project examples

Let’s face it, lots of companies are in requirement of a recruitment process transformation. Especially if they desire to attract young, certified candidates (and the company’s company brand name is as attracting them as a 1970s motion picture).

The following companies (the majority of which you have actually likely become aware of) also needed some fresh concepts for their recruitment marketing to jazz up their outdated image-and they all was successful.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting adequate numbers of junior staff for white-collar workplaces.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, ads, recommendations.
Their most initial campaign idea was certainly their US zombie recruitment video-a Strolling Dead-themed recruitment ad that ran throughout the program’s season ending. It might not have actually featured at any huge international advertising celebration, but it sure got individuals talking. Which’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for dangerous occupations like the army is becoming harder.
Recruitment method: Using pop-culture recommendations to bring in a vast array of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This project is distinct due to the fact that it utilizes the concepts of great marketing or copywriting by attracting what’s important to its specific target audience-communicating about their values and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is currently extremely undervalued and is also experiencing a rapid increase in need post-pandemic.
Recruitment strategy: Using psychological and aspirational messaging to draw in people whose values line up with the business’s function.
Tactics: Ad project across TV, digital, print, radio, social, and direct mail.
Recruiting for a task that is generally incredibly under-appreciated definitely needs some additional creative juice. Home Instead chose to employ the services of a professional firm for this campaign to refresh their brand name and hook precisely the right type of individuals.

The firm developed exceptionally emotive recruiting videos for this specific niche market, which 100% hit the mark with their “can’t help but care” target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career location, and filling tech and digital jobs was a hard job.
Recruitment strategy: Using a significant technology trend to join the discussion and enhance their awareness in the tech talent circles.
Tactics: A speculative recruitment campaign using 3D-printed meatballs.
Now, this is a genuinely original campaign run by the Swedish furniture maker IKEA. To draw in skill that considers of package, they welcomed possible candidates for an interview over a meal of meatballs.

But not their traditional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting massive labor lacks in hospitality post-Covid.
Recruitment method: Targeting unemployed, underemployed, and ready-to-work candidates aiming to start their professions in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertising campaign covering social networks, digital screen advertisements, radio, and press coverage.
These guys are assisting to fill a major pandemic-driven employment gap. In the US alone, the Bureau of Labor Statistics shared this eye-opening fact:

The market has actually restored 6.9 million tasks given that April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their project makes potential beginners familiar with the large range of advantages available with a career in hospitality and utilizes testimonials from existing staff members to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, meant trying to attract 1,000 brand-new employees over 12 months.
Recruitment strategy: Doubledown on promoting the ‘work from anywhere’ policy to attract tech skills who wish to work remotely.
Tactics: A physical recruitment drive in a branded Van

This one’s certainly another imaginative recruitment campaign that the software company, Atlassian, released recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment trip.

Their unique idea lined up well with their work-from-home policy that they were likewise ‘driving home’. And ideally, their ingenious thinking has assisted them fulfill their Australian and worldwide intake objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A prejudiced recruitment process and lack of gender diversity.
Recruitment strategy: Building a transgender and gender-diverse skill pool.
Tactics: Updated recruitment procedure

This project hit at the heart of the continuous issue of gender equality in mining. Global mining giant BHP recently ran an effective, global-first (for BHP) initiative to help minimize working with predispositions by refreshing their outdated recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying crew lacks post-Covid
Recruitment strategy: Targeting a very particular skill segment – empty nesters and over-45’s.
Tactics: Advertising project

Now, this is another project that’s considering of the box. After coming across a remarkable market insight that “around 78% of British moms and dads aged 45 and over wish to handle a brand-new challenge once their kids fly the nest”, EasyJet crafted a recruitment project targeting this particular skill pool.

Filling the crew scarcities with candidates who are over 45, whose kids have actually finally flown the nest, and who are now trying to find a new career experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment method: Grabbing audience attention at a popular global motor show and developing the brand as an emerging center for automobile software engineering.
Tactics: Event PR

Now that’s turning your campaign technique on its head for sure! The team included AI into the vehicle’s pedestrian speech innovation and cars and truck connect system to evaluate the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive prospects.
Recruitment technique: Using an innovative, gamified method to engage passive prospects & providing a free gift.
Tactics: Skills test was promoted on social networks platforms

Our sister company, Toggl Track, desired to employ an SEO manager and thought of a fun campaign that ‘d be a win-win circumstance for all. We produced a skills test obstacle and marketed it across social networks, offering a totally free tee shirt to candidates who achieved high ratings.

Reaching passive prospects while getting the word out about our brand name to other talented workers worldwide-it doesn’t get better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to attract Millennials and Gen-Zers.
Recruitment method: Activating a new disruptive employer brand to attract graduates.
Tactics: Campus recruitment with an experiential VR trip, careers page overhaul, video series, redeveloping all in-store and school recruiting visual possessions

Walmart’s enormous talent acquisition project was created by Nexus and helped offer the brand a much-needed facelift (considering that the retailer might not have been top of many candidates’ favorite employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the project attempting to attain?

Problem: Attracting young recruits in the midst of a labor shortage.
Recruitment technique: Using a growing interest among young people in home remodelling and crafting a compelling value proposal to set themselves apart from other employers.
Tactics: An exhibition, The Hall of Fail, that provides restoration stops working recreated as artworks, out-of-home, web, and social networks content

Intending to recruit some 5,000 people in a year amidst remarkable labor scarcities, Lowe’s Canada was dealing with the significant challenge of bring in more youthful employees. Partnering with an imaginative company, the brand name devised a recruitment campaign concentrating on chances for development and knowing within its network.

They have actually likewise discovered that 88% of Gen Z trainees desire to work for companies who give them access to training and development opportunities.

Training is a priority for us, so we make sure to provide extensive training to everyone who joins our teams. Operating in among our shops is an excellent chance for individuals to acquire knowledge that will benefit them all their lives.

Inspired by this insight, the brand introduced a project and exhibit that builds on the desire to discover by showing compelling examples of remodelling failures that young people can prevent by working and finding out at one of the brand’s stores. Each of the displays had a QR code for applying straight for the different open positions.

Considering your next initial recruitment project strategy?

We hope this list has got you buzzing about your next recruitment project and how you can match those ingenious business to approach prospects.

Whatever the function, from grabbing up the finest engineers to roping in the world’s greatest salespersons, your recruitment marketing efforts make sure to strike their hearts and minds if you use your creativity!

One simple way to add sparkle to your next recruitment campaign while making it fun and engaging for you and prospective applicants is to start with abilities tests. And, no, you do not have to produce tests from scratch. Our test library is teeming with role-specific questions developed by the professionals.

Bid farewell to inappropriate prospects and the hours wasted screening CVs. Create a complimentary Toggl Hire account today to see simply how easy, fun, referall.us and reasonable hiring can be.

Juste enjoys examining through writing. A copywriter by trade, she invested the last 10 years in startups, informing stories and structure marketing teams. She works at Toggl Hire and discusses how businesses can recruit actually great individuals.